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Nowadays online reviews and social media are crucial elements to your brand and the success of your business. Some struggle coming to grasp with this as it is largely outside of your control. Or is it? Audience engagement, business generated content, and customer reviews are more important than ever. Take a restaurant for example. As a potential customer, you’re likely to hear of a new restaurant by word of mouth or on social media. The restaurant catches your interest so wha

Today is the 1st of May and Mother's Day is fast approaching! Do you have your marketing initiatives in place? If not, don't fret. I have a few tips to get you started. 1. Firstly, decide on your goal. It could be one of two things... make money or make more money. Just kidding! But seriously. Obviously your goal is to get those seats filled! Why else would you be reading this blog? 2. Secondly, decide on the type of promotion. You could offer a freebie to entice customers. T

Using influencers and bloggers for marketing can be a great strategy. The key to this is using people who are truly influential. It’s easy to buy followers and you can decipher the fake profiles from those who grew their following organically by checking the engagement on their posts in relation to the size of their following. If an influencer has very low engagement with their audience (sub 1%) then it is likely that they have some amount of fake followers. At best, an audie

Search engine optimisation (SEO) strengthens your online presence by making your website more likely to show up in relevant search results and raises your ranking on search engines like Google through unpaid results—often referred to as "natural", "organic", or "earned" results. The benefits of implementing SEO are not instantaneous. They show weeks to months afterwards. Shopify best describes how SEO works: Basically Google uses a complex mathematical formula called an algor

How to do email marketing without being considered spam or junk mail. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Email marketing is used to inform and/or entice. Your emails, in the form of e-flyers or e-newsletters, bring your business to front of mind by informing readers of news, trends, etc. Your emails can also convert into sales by enticing potential customers with new exciting offers. If your email hasn’t added value to the reader then it will be overlooked and considered spam. So make sure your email

Although I’ve worked with a variety of businesses, my marketing expertise is in the hospitality and events industries. Here are my top 9 marketing strategies for restaurants: Restaurant Marketing Strategies • Social media • Website • Contests • Email marketing • Food bloggers and influencers • Food apps • Local businesses • Community events • Charitable donations ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Subscribe or follow @creativebycourt to learn more as I cover each of these strategies over the followin

Social media branding is just one of the services that I offer. Here’s an example of a client that I’m currently working with. Check out the before and after examples of the newly designed social media post templates made by Creative by Court for WiseCare Australia with their new colour palette. Subscribe or follow @creativebycourt for more marketing tips. #marketing #socialmedia #marketingtips #branding #creativebycourt