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Nowadays online reviews and social media are crucial elements to your brand and the success of your business. Some struggle coming to grasp with this as it is largely outside of your control. Or is it? Audience engagement, business generated content, and customer reviews are more important than ever. Take a restaurant for example. As a potential customer, you’re likely to hear of a new restaurant by word of mouth or on social media. The restaurant catches your interest so wha

Today is the 1st of May and Mother's Day is fast approaching! Do you have your marketing initiatives in place? If not, don't fret. I have a few tips to get you started. 1. Firstly, decide on your goal. It could be one of two things... make money or make more money. Just kidding! But seriously. Obviously your goal is to get those seats filled! Why else would you be reading this blog? 2. Secondly, decide on the type of promotion. You could offer a freebie to entice customers. T